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Maxine Green

Business owner who did not have the financial discipline to manage her growing success.

The “Before”

Maxine Green was already thriving in her business when she found HairCEO. With a six-month waitlist, six-figure income, and a strong social media presence, her marketing and revenue were never a problem. However, beneath the surface, her business lacked the financial structure and discipline needed for long-term stability. Maxine’s frustration stemmed from her struggle with financial discipline and the absence of a clear plan to manage her growing success.

Why HairCEO

Maxine’s journey with HairCEO began when she enrolled in a coaching program. The experience resonated with her so deeply that she decided to sign up for monthly bookkeeping and annual tax services. What drew her most to HairCEO was the ongoing accountability and support, especially through the monthly group coaching sessions. These resources helped Maxine stay focused and motivated as she worked toward gaining better control of her finances.

Our Solution

HairCEO provided Maxine with a complete financial transformation. The team worked with her to create an operational budget, which became a cornerstone of her financial structure. They also ensured she had a payroll system in place to pay herself properly and guided her in making timely estimated tax payments.

HairCEO’s dedication to resolving client issues proved invaluable when Maxine received a $22,000 bill from the state of New York for unpaid worker’s compensation insurance. Without Maxine needing to lift a finger beyond uploading the letters she received into the client portal, HairCEO handled the issue and got the bill reduced to $0. This level of support gave Maxine the peace of mind and confidence to focus on her business.


Things We Did

  Monthly bookkeeping and annual tax services
  Created an operational budget which became a cornerstone of her financial structure
  Ensured she had a payroll system set up properly
  Handled compliance issues with Maxine’s state of operation

The End Result

Now, Maxine’s business is running more smoothly than ever. She is spending less, consistently making estimated tax payments, and paying herself through payroll. With her finances in order and the ongoing accountability from HairCEO, she’s now preparing to expand her salon by adding a new team member.

Maxine’s experience showcases the value of HairCEO’s services for even the most successful professionals. Their combination of structure, accountability, and dedicated problem-solving has helped her turn a thriving business into one with a solid foundation for future growth.

“Jenn was everything I needed for this process”

Mark Johnson
Maxine Green Business Owner

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