Eric Dixon
Business advisory and bookkeeping for a salon owner wanting to scale.
The “Before”
Eric Dixon was using a general bookkeeping company to manage his finances. While the company handled the basics, Eric rarely heard from them beyond their monthly request for bank statements. He didn’t receive regular reports or meaningful insights into his business, leaving him feeling like his finances were stagnant. Eric wanted more than basic bookkeeping— he needed advisory services to help him strategize and reach his goals.
Why HairCEO
Eric discovered HairCEO through YouTube and immediately connected with Jennifer’s straightforward explanations of complex financial topics. Her ability to break things down into actionable steps resonated deeply with him. Despite HairCEO’s fee being higher than what he was paying, Eric saw the value in the advisory services and decided to make the switch.
Our Solution
Eric began working with HairCEO and gained access to monthly bookkeeping and tailored advisory services. One of his biggest challenges was his desire to relocate his business closer to his home and his child’s daycare—a move that would take him 30 minutes away from his existing clients. He also dreamed of transitioning to a larger space that would allow him to open his own salon suite location and rent suites to other professionals.
HairCEO played a pivotal role in making this dream a reality. Eric applied for HairCEO’s internal grant program, which allowed him to take advantage of 100% financing for his tenant improvements. With HairCEO’s support, he transformed the new location into a turn-key operation without the financial strain of upfront renovation costs. The team worked closely with Eric to create a business plan, secure funding, and map out the logistics for a seamless transition. This holistic approach not only enabled Eric to move but also helped him establish a thriving salon suite business while continuing to serve his own clients.
Things We Did
The End Result
Eric’s business has transformed in ways he never imagined. He now has an entirely new income stream from renting salon suites to other professionals, giving him the freedom to spend less time behind the chair. His new location is closer to home and his child’s daycare, providing a better work-life balance. Best of all, he retained all his original clients and has significantly expanded his business.
Eric is thriving with a clearer understanding of his finances, actionable strategies for growth, and ongoing advisory support. He wholeheartedly recommends HairCEO to anyone looking to elevate their business, stating that the services are worth every penny for the value they deliver.
“Jenn was everything I needed for this process”
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